Little Packrats

FOR IMMEDIATE RELEASE:

CONTACT:
Cathy Berse-Hurley
CBHstudio
978-449-0222
info@littlepackrats.com
www.sty-aisle.com

What’s The Buzz From the Trade Show Floor?

New York, NY August 16, 2008 It’s the floor itself. The aisle carpets from prestigious conventions and trade shows are being recycled into a fashion-forward line of accessories for men, women and their four-legged companions. Talk about green - this Herculean effort is the epitome of eco-conscious design, literally saving thousands of pounds of carpet from being tossed away.

Thomas Bates, owner of Thomas Bates Design, a trade show exhibitor- realized that the material under his feet was being thrown out after each show.

“I was drawn to the natural durability, cool corduroy-like texture and consistent color palette. It seemed like the perfect material for our company to utilize,” Bates says.

Bates teamed up with Cathy Berse-Hurley of CBHstudio, and now the two manufacturers have launched STY-AISLE™; a line of eco-fashion accessories for people and their pets. The collection will feature messenger bags, tote bags, backpacks, purses, belts and sandals; as well as pet collars, leashes and beds all fashioned from professionally cleaned recycled carpet and unused leftover remnants.

“The vibrant palette comes directly from the aisles of the shows giving us a loads of seasonal options. We added bright, contrasting cotton lining and trim to make the bags and belts pop. It’s a really fun line,” says Berse-Hurley; best known for her Little Packrats line of packs and totes for kids. She will contribute her design, branding and marketing expertise to the venture.

The partnership with Bates, known for his traditional totes and sandals in madras and canvas, will capitalize on the company’s clout in sourcing, manufacturing and distribution. “It’s an awesome combination of our skills and we are thrilled to roll out the collection in time for 4th quarter of 2008,” Berse-Hurley says.

“At Sty-Aisle™ we are on a mission to rescue thousands of pounds of trade show carpet that otherwise would languish in landfills, thereby reducing waste and saving resources. It’s good green fun for you, Rover and the planet!” says Bates. It’s also a win-win situation - giving customers a chance to purchase innovative designs with a green focus while dramatically reducing wasteful material disposal.

For more information and to purchase this product line, visit
http://www.sty-aisle.com